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Victoria's Secret has reportedly hired its first openly transgender model less than a year after its CMO said he didn't think trans women should be in the brand's iconic fashion show

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valentina sampaio hollywood waves

  • Victoria's Secret has reportedly hired its first openly transgender model.
  • Valentina Sampaio shared an Instagram photo on Thursday tagging the Victoria's Secret Pink lingerie line alongside the hashtags "campaign,""vspink," and "diversity."
  • She then shared a video with the caption: "Never stop dreaming."
  • If true, the news comes less than a year after the brand's CMO controversially said transgender models should not star in the brand's runway shows.
  • Visit INSIDER's homepage for more stories.

Valentina Sampaio has reportedly become Victoria's Secret's first openly transgender model.

On Thursday, Sampaio shared a photograph on Instagram which shows her sitting on a chair in a dressing gown.

The Brazilian model tagged Victoria's Secret's Pink lingerie line in the picture and the caption, adding hashtags including "#campaign", "vspink" and "diversity".

Read more:A transgender woman responded to a Victoria's Secret executive's controversial comments with her own lingerie ad

A day later, Sampaio shared a close-up video of her face on Instagram, using the same hashtags in the caption and writing, "Never stop dreaming gente".

Many people have interpreted the 22-year-old's posts to mean she is taking part in a campaign for the lingerie label, which would make her the first openly transgender model to do so.

"Wow finally!" Orange Is The New Black star Laverne Cox commented on Instagram.

"First transgender to shoot with VS! This makes me so happy!"tweeted Victoria's Secret model Lais Ribeiro.

In November 2018, the chief marketing officer of Victoria's Secret came under fire when he expressed his belief that transgender models should not star in the brand's runway shows.

"Shouldn't you have transsexuals in the show? No. No, I don't think we should. Well, why not? Because the show is a fantasy,"Ed Razek told Vogue Runway.

Following the backlash he received online, Razek issued an apology.

"My remark regarding the inclusion of transgender models in the Victoria's Secret Fashion Show came across as insensitive," he said in a statement released on Twitter by the brand.

"I apologise. To be clear, we absolutely would cast a transgender model for the show. We've had transgender models come to castings … and like many others, they didn't make it … But it was never about gender. I admire and respect their journey to embrace who they really are."

valentina sampaio

In February 2017, Sampaio became the first openly transgender model to be featured on the cover of a Vogue magazine when she graced the cover of Vogue Paris.

The model later appeared on the covers of Brazilian Vogue and German Vogue.

Read more:Former Angel Karlie Kloss reveals why she left Victoria's Secret: 'I didn't feel it was an image that was truly reflective of who I am'

Victoria's Secret has been contacted for comment.

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