- Aerie is a brand known for its untouched photos and models of diverse sizes.
- It recently unveiled a campaign that featured people with disabilities and illnesses.
- This campaign is earning the brand a lot of praise across the industry, and especially on social media.
Aerie has made headlines in the past for not Photoshopping its models and now it's continuing its body positive brand message with its latest campaign which celebrates models with disabilities and illnesses.
In the newly-released photos, you can see women of all shapes and sizes, including models Abby Sams, Evelyn Robin Ann, and Cat Coule just to name a few, rocking their bodies and loving themselves. There are women in wheelchairs, women with colostomy bags, and women with crutches all decked out in Aerie's lingerie.
INSIDER reached out to Aerie for comment about the campaign but did not immediately hear back.
Fans of the brand were definitely here for the campaign's statement.
I literally cried when I saw this today. Thank you @Aerie for making my daughter a little less self conscious about her diabetes #realpeople#tidlookslikemepic.twitter.com/rPKr4nNFoY
— Jennifer Smith (@Mizz_j_smith) July 11, 2018
Seeing this from the @Aerie website means so much to me. This model not only is beautiful, but has the same type of disease as me. I love seeing diverse representation pic.twitter.com/jb6dbRr3lQ
— madelynn ♡ ☆ (@_madelynn101) July 11, 2018
American Eagle/Aerie is doing a campaign of models who have various disabilities/medical conditions!!!
— court knee ☀ (@LoveCourtxoxo) July 11, 2018
I knew I always loved this store for a reason 💓 pic.twitter.com/ClLNjtq7R9
A handful of brands have jumped on the inclusivity and diversity bandwagon when it comes to their marketing efforts in recent years, but few have actually embraced visible disabilities. The closest we've seen has been with ASOS earlier this year when they featured people of varying abilities, genders and body types in their activewear campaign.
Aerie isn't the first fashion brand to feature models with disabilities in their campaigns recently — ASOS made headlines last week for its release of a wheelchair-friendly jumpsuit.
Though it's unclear if including these models will be a regular part of Aerie's campaigns, it's definitely a move many see as a step in the right direction for showcasing people of all different different bodies.
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